Your coaching business, finished.
You would never end a block without a plan for what comes next. Let's finish the business around it the same way.
Not sure it's right for you?
By video. We send you a link; you just tap it.
Book a free 30-minute chat- From £1,450. Pay 25% to start, then the rest at go-live or over up to six months, no interest.
- Two design directions first. If neither is right after one revision, your deposit comes back.
Launch price for our next nine customers, or until 31 January 2027. Then £1,950.
Not an online coach? Pick your craft
You bought your own laptop and camera. Why rent your business?
Your website, your bookings, your client records. Yours, like your kit.
A working demo
Click around: this is a genuinely working demo.Tap around: this is a genuinely working demo. Every name is invented, and nothing real is sent.Clients' weekly uploads of numbers and photos are built, but not switched on in this demo.
Who sees your clients' information?
Open the full demo: The client's website Your back office
Three things you'll care about
A front door that looks like a business
Your own website, then an application and a health form before the first call, signed on a phone.
- Health formbefore the first call
- Discovery callbooked for you
Know who has paid and who is due
Blocks are sold as a pack of check-in calls, paid up front. Bank transfers are recorded against the client, you see who owes, and your client is emailed when one session is left.
- Bank transferrecorded
Check-ins that run themselves
A list shows who you have not seen lately. Clients can also send their weekly numbers and a short note, plus photos if they agree. Only you see them. We switch this on when we set you up.
- Check-in callsbooked and reminded
Where we are with this craft
BuiltOur demo, Saltmarrow Coaching, uses what we first built for a working nail studio. It does not write programmes, hold an exercise library, track food or give clients an app.
Questions from online coaches
Who is this for?
Online strength and bodybuilding coaches who take clients by message, sell blocks of 12 to 20 weeks, and want a front door, a record of who has paid and a renewal that does not slip.
Do I have to take card payments?
No. Bank transfer works, and you record it in your back office. Card is there if you want it, for packs paid up front, and for deposits with the Quotes extra.
Do I have to give up my programming app?
No. Keep it. It does the training. This does the business around it.
Can my clients upload check-ins and photos?
Yes, if you want it. We switch it on when we set you up. Each week they send their numbers, a note and a question, and photos only if they have agreed.
Coming from messages and a spreadsheet?
Clients part-way through a block can come with you too. Send us a spreadsheet and we add what each one has left. Can I bring my client list across?
Who owns it?
You do. It is set up in your own accounts, under your own name and web address: your hosting, your card payments and your email. We build it and you approve it. There is no commission and no fee on your payments. If you pay by instalments, everything passes to you with the final payment.
How is my clients' information kept safe?
Answers to health questions are encrypted, your records sit in your own hosting account, and an encrypted backup is made every month.
Can I leave?
Yes, at any time. There is nothing to move, because it is already in your accounts. There is no exit fee and no notice period, and the care plan is optional, with no minimum term. If you are paying by instalments, the balance you agreed stays due. You can download your records from your back office in one click.
What happens if The Finisher closes?
Your website and back office carry on running, because they sit in your accounts, not ours. You have a plain-English handbook, and any developer who knows the tools can look after them. We keep access to your hosting and email accounts so we can look after them for you, and you can remove it at any time.
More questions? See them all.
Built by Ian Sharpe, who spent twenty years helping large organisations get their systems right. More about Ian
A week with it
- Monday
A new enquiry fills in the health form on her phone.
- Tuesday
She books a free discovery call and gets her video-call link.
- Wednesday
She accepts your quote for a 16-week block and pays the deposit.
Needs Quotes
- Friday
Her weekly check-in call happens, booked and reminded for you.
- Sunday
You see who is due to renew, she is reminded, and you record her bank transfer.
Needs Memberships
The same for every craft
From £1,450.
Pay 25% to start, then the rest at go-live or over up to six months, no interest.
£362.50 to start, then £181.25 a month for six months from go-live.
Launch price for our next nine customers, or until 31 January 2027. Then £1,950.
One set-up fee, no commission, and your website and back office are set up in your own accounts, under your name. It is yours to keep.
- No ongoing monthly fee from us, unless you take the care plan.
Show the packages, the launch offer and what you getHide the packages, the launch offer and what you get
One set-up fee, then it is yours. Launch price £1,450 for the next nine customers, then £1,950.
Optional extras start at £250: quotes and projects, memberships, courses and a second practitioner. The full list is on the pricing page.
Two design directions first. Love neither, and we revise the closest once; still not right, your deposit comes back.
Signature
Your back office, with a website designed for you. The one we suggest for most people.
Signature + Brand Refresh
Everything in Signature, plus your brand tidied and rolled out: social media, Google Business Profile and printed pieces.
Bespoke
For anything unusual, such as a complicated move or extra pages. Includes every optional extra.
Launch offer: Signature £1,450 and Signature + Brand Refresh £2,200 for the next nine customers, with your first three months of care free, in return for a testimonial and your honest feedback. A booking counts once we have accepted it and your deposit is paid.
What you bring
- Your domain (we'll help if you haven't got one)
- Any branding you've paid for (we'll use it)
- Photos of your work
What you end up with, all in your name
- Your website and bookings, on your own hosting account
- Your emails, sent through your own email sending account
- Your online payments, into your own card-payment account, if you take them
- Your own domain
Running costs are often just your domain name, once a year. The full list
A small "Finishing touches by The Finisher." link sits in your marketing website's footer, and nowhere else. If you'd rather launch without it, say so before go-live. After that, removing it is a change like any other.
You've done the hard part. Let's finish the rest.
Not for you if you want to build it yourself, or you don't take bookings.
You get clients over the finish line. We'll get your business there.
Not an online coach? Find your craft